CEO of Coaster Cycles and C.C. Face Shields
It all started with a ride to Fenway Park in Boston, and Ben Morris – 22 years old with a small loan and 5 bikes – knew the three wheels of a pedicab could go much further than most expected.
Now, after fifteen years of operational and financial experience in the pedal-powered transportation industry, a national network, and manufacturing facility, Ben and team are poised to be leaders in providing products and solutions for the last mile.
For a business the decision on when to pivot and what to pivot to can be the difference between success and failure. Watch as Ben Morris and Paul Gladen discuss the decision to pivot operations at Coaster Cycles and how they made sure it was the right strategic decision for the company.